De Bethune announces a three-year partnership with French player Gaël Monfils, thereby making a spectacular arrival on the world’s tennis courts.
This brilliant, atypical and impetuous French tennis player, known for his
spectacular slides and multiple nicknames, is taking on the role of
ambassador for Haute Horlogerie brand De Bethune!
A 27 year-old tennis pro currently holding the 21 spot in the ATP ranking
(highest rank to date 7th), Gaël is above all an excellent all-round athlete
blessed with outstanding physical abilities that are admirably expressed on
the tennis court as well as on a football field or a basketball court.
Monfils displays strength, endurance as well as fire and spirit: his famous
stretches and amazing jump heights, rendered possible by his almost feline
overall elasticity, have earned him a variety of monikers including
Sliderman, La Monf’ and Pantera. These acrobatic moves enhance a game style
essentially based on surpassing existing standards and limits – a value that
lies at the very core of the De Bethune philosophy.
Such boldness and a keen determination to push the boundaries are exactly
the kind of characteristics shared by the artisans, watchmaking technicians
and engineers of the youthful Manufacture with its 19 calibres and ten or so
patents developed in just 12 years of existence.
As a young watch collector who has already acquired a penchant for beautiful
horological mechanisms, Gaël emphasises the cutting-edge nature of the
innovations featured in these models, along with their strongly identifiable
“I have around 30 watches, but De Bethune creations truly stand out from all
I appreciate the technical nature and the innovations they have brought to
the watchmaking world”, adds the long-time holder of the record for the most
powerful forehand on the circuit (190 km/h).”
Through this partnership, De Bethune – a ‘confidential’ brand positioned in
a niche market with an annual production of between 300 to 400 watches
retailing at an average price of CHF 90,000 – is accompanying a peerless
athlete and supporting the promising development of a professional tennis
For brand CEO Pierre Jacques, this association reflects a state of mind,
shared values and a similar taste for excellence and independence.
“He’s an atypical personality, who never does anything the way other people
At this year’s Wimbledon tournament, Gaël will be wearing a customised DB28
Black Matt model with a blued titanium ring reflecting the brand’s signature