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The first ever De Bethune boutique is based in Geneva at no. 1, Place de Longemalle.

Clad in pale, raw marble – the material of choice for patrician Roman homes – the walls of the boutique combine architectural classicism with the last word in contemporary watch-making.

The quietly elegant, domed ceiling is a striking feature, with just a hint of a starry sky, the moon, and a touch of "De Bethune blue". At the back of the boutique, a trompe l’oeil gallery recreates the ambience of an historic Italian palazzo. For over ten years, De Bethune has paid close attention to the fine detail of its watches.

Taking the helm at the exclusive lounge is Pierre Millasson, a dedicated watch aficionado and former Les Ambassadeurs team-member, who has also spent a number of years working for fashion and watchmaking industry.

The store’s atypical, avant-garde decor makes a perfect setting for a collection of watches inspired by imaginative, contemporary design, combined with savoir-faire nourished by several centuries of history.

The entire collection is displayed, including some iconic models that reflect the brand's guiding philosophy, such as Dream Watch special pieces, the DB15 and the DB Digital. "Special Orders" or personalised timepieces may be requested from the Boutique team, who will invite you to enter into the De Bethune spirit.

Place Longemalle 1
1204 Genève, SWITZERLAND

Tel: +41 22 311 22 80
Email: boutique@debethune.com