De Bethune is beginning a new chapter and welcoming new investors who have acquired the majority of its capital, under the leadership of Pierre Jacques, appointed the new CEO of the brand and private equity investor Giovanni Perin.
Within the framework of this transaction, Denis Flageollet, co-founder and COO De Bethune, retains a substantial stake in the company. David Zanetta, the brand’s other co-founder, is stepping down and ceding all his shares. He had already withdrawn from the operational side of the company last year, on his 70th birthday, after an outstanding contribution to its expansion over the last 14 years.
“We are delighted to be joining forces with ideal partners to support our long-term development plans”, said Denis Flageollet, COO De Bethune. “Pierre Jacques, who already headed the company for five years between 2011 and 2015, has a wealth of experience and in-depth understanding of it. To have him now as shareholder, CEO and Chairman of the Board of Directors will be immensely beneficial for De Bethune.”
Pierre Jacques, who will be taking up his new responsibilities on December 1st 2017, added: “by leveraging our network and our expertise, we are going to work with a view to further enhancing the reputation of this amazing brand and shaping the future of one of the finest Swiss watch Manufactures. I am looking forward to supporting De Bethune in this new growth phase, in close cooperation with Denis Flageollet.”
Giovanni Perin concluded with these words: “I am pleased to contribute to De Bethune’s development. I am convinced that the quality of the management, together with the resources now available, ideally positions the company on the path to success.”