At the Grand Prix d’Horlogerie de Genève award ceremony that took place this evening at the Théâtre du Léman, De Bethune was immensely proud to receive the prestigious Chronometry Watch Prize for its new DB25 Starry Varius Chronomètre Tourbillon model.
In accepting the award, Pierre Jacques, CEO and President De Bethune said: “We should all believe in our lucky star! Just a year after taking the brand in hand again with Denis Flageollet, it is a tremendous honour and joy for us to receive this prize in one of the key categories of the competition, which rewards technical excellence in our constant quest for precision.
This award gives us an enormous boost of confidence and confirms the soundness of our approach to the art of watchmaking: creating to inspire dreams, creating to innovate, producing less, but better; never resting on our laurels....
We are currently enjoying a wonderful new lease of life at De Bethune, with the support of all our watchmakers, our staff as a whole and our partners around the world. Our innovative and creative abilities have remained intact and are indeed stronger than ever (you will recall that De Bethune won the “Aiguille d’Or” Grand Prix in 2011 and the Best Chronograph Watch Prize in 2014). This Chronometry Watch Prize represents a magnificent encouragement and rewards the self-sacrifice and exceptional work of our thirty or so employees who have never ceased to believe in our lucky star. We wish to thank them all from the bottom of our hearts".