In Asia,De Bethune continues its dynamic development, and strengthens his organization

The brand creates the position of Managing Director Asia within its team, and announces the arrival of David Keel, who knows the area well

De Bethune is experiencing sustained growth throughout Asia. To better meet the expectations of its customers and continue to support its development, particularly with the opening of new markets in the region, the brand announces the creation of the position of Managing Director Asia with the arrival of David Keel, who is well known to distributors, customers and collectors throughout Asia.

Pierre Jacques, CEO of De Bethune, said "We are very pleased to welcome David Keel to our team. With his excellent knowledge of independent Fine Watchmaking, his good network in the region, his experience and his active and dynamic personality, David will be a real asset to continue the development of our company and open new markets in the region.

By creating this position, which complements our sales team currently led by Jorg Hysek Jr. as International Sales Director, we not only wish to strengthen our organization in Asia where the brand has already built a solid distribution network with a loyal and demanding clientele, but also and above all to focus on opening up new markets where the brand was not yet officially present. »

At 46 years old, David Keel benefits from a solid experience of more than 15 years in the world of Fine Watchmaking, enjoying an excellent reputation with an unparalleled commercial fibre with markets, distributors, boutiques and collectors, Asia is his playground.

Trained in Switzerland by the Richemont group within the Vacheron Constantin after-sales service for the Asia zone, David Keel continued his experience at Audemars Piguet where he trained as Area Sales Manager Asia. Speaking 6 languages, including Japanese, he held a series of positions, dynamically opening and building up the distribution of several top-of-the-range independent brands, for which he became the spearhead in Asia.

Previously Managing Director of HYT Watches Asia where he significantly developed their presence in new markets receptive to new technologies, David Keel joins the De Bethune team from July 1st, 2020 and joins the CEO of the brand Pierre Jacques whom he already knows very well.