A Very Special Premiere: Monaco’s ART IN TIME gallery inaugurates a new exhibition concept
It is one of the world's most exclusive settings for Fine Watchmaking: Created under the impetus of Karl-Friedrich Scheufele, the innovative gallery concept of ART IN TIME is where the quintessence of the art of watchmaking comes together around shared values. In a refined décor that speaks to the senses of lovers of beautiful objects, ART IN TIME, located in Monaco’s new ONE MONTE CARLO luxury promenade just opposite the Casino, welcomes collectors and afficionados of watchmaking art with the promise to offer only the best.
Pierre Jacques, CEO of DE BETHUNE said: “The conditions are truly perfect for this start into the summer. It is an honour and a privilege to have been chosen by ART IN TIME to inaugurate their new exhibition concept in this magnificent location in the heart of the Principality. Our deepest appreciation goes to Karl-Friedrich Scheufele and his entire team for their confidence in DE BETHUNE. We are driven by the same values of excellence and authenticity, and we share an entrepreneurial vision of Haute Horlogerie that is passionate, enthusiastic and ultra-creative, yet always respectful of great watchmaking tradition”.
DB25 Starry Varius, DB28 Dark Shadows, DB28 XP Tourbillon, DB 28 XP Starry Sky: Four exceptional DE BETHUNE timepieces will be exhibited in a decor that allows each watch to emerge naturally as a centrepiece. At the heart of the space, the showcases themselves form a stage which then recedes before each watch creation.
By choosing DE BETHUNE, ART in TIME celebrates the innovative in watchmaking, shining the spotlight on a Maison with a strong identity, led by authentic entrepreneurs whose creations, manufactured in very small numbers, are intended for a very special audience of collectors and discerning aficionados.
The exhibit invites a cosmopolitan and demanding clientele to take a closer look at the independent Swiss brand from L'Auberson in the Swiss Jura, the mountainous region that is the cradle of Swiss watchmaking art. Up there, in DE BETHUNE’s Manufacture, a team of about 35 watchmakers, engineers, designers, experts in micro-mechanics, polishers and decorators work transform research and development into technical and aesthetic innovation in the spirit of the great 18th century master watchmakers.
Tourbillons, perpetual calendars, chronometers, deadbeat seconds, spherical moons, bridges, wheels, anchors, balances, pinions, spirals, screws, but also cases, dials, floating lugs, blued hands... Each component is designed and manufactured one by one, with particular attention given to the smallest detail, including the decorations with the famous "Côtes de Bethune" motif and the exclusive ‘microlight’ engraving, both DE BETHUNE hallmarks.
All DE BETHUNE timepieces are designed, developed and manufactured in-house. Since its foundation, the famed Maison has developed no fewer than 27 calibres, introduced around thirty world firsts and filed numerous patents. And yet total production has not passed the 3,0000 mark – a sign of excellence and exclusivity, and of the desire to set the priority on meeting the expectations of the most discerning clients.
Around the globe, DE BETHUNE watches have been rewarded with the highest distinctions. Today, Denis Flageollet, founder of the brand and Master Watchmaker, and Pierre Jacques, CEO, together preside over the Maison’s destiny. The pure style, the dramatic tension in the lines and the refinement in the juxtaposition of shapes and materials have become signature cues of the contemporary expression of the art of watchmaking as lived by DE BETHUNE.